A Seat at the Table:How Top Salespeople Connect and Drive Decisions at the Executive Level Review

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(More customer reviews)A Seat at the Table is a book for the ages: A volume of advice designed for the modern salesperson who wants to distinguish himself/herself and offer potential customers cutting -edge service and competitive advantage. This book takes a different approach to selling- an approach that shifts the emphasis away from trying to offer the most product for the lowest price, over to a strategy that involves creating the most value possible for the customer.
Making connections with the people that matter most is important to any salesperson and this book effectively demonstrates what it takes to get your message across to the executives and other decision makers in any business. The executives are the ones who need to be swayed and this book effectively shows how to talk to them and how to prove to them that your product or service will create value for both your company and theirs, creating a win- win situation. Customers nowadays consider value paramount to any buying decision and this book effectively shows how a salesperson can build a partnership with customers that benefits all parties involved.
A Seat at the Table recommends taking several steps to cement the deal and the book offers many different bits of advice for the determined salesperson to follow. The book includes specific questions to ask and even samples of statements to make to a potential customer in order to improve the odds that you, the salesperson, will seal the deal. The book includes some tables and graphs as well, to illustrate key points, and it is written in an outline format, making it easy to refer back to as a reference guide and training tool for salespersons of all ages. I like the format of this book and I like that it includes examples showing exactly what approaches to take in order to complete a sale. Too often, books about selling talk a great talk, but they don't offer enough examples that explain exactly how to carry out the book's message. A Seat at the Table explains everything quite nicely, with solid organization and clear wording.
Selling has changed over the years and today's salesperson needs to approach the sale from a different perspective. The most important lesson to take from this book is that customers nowadays want more than just the best price. Customers want business assistance from the salesperson and they want to know how a particular product or service they purchase is going to add value. Salespeople can achieve this by becoming businesspeople who sell. Doing all of these things will earn the salesperson the much- coveted seat at the table; building a lasting relationship with the customer that provides benefits to all involved.

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Named Best in Category, Sales, in 800-CEO-READ's Business Book Awards
Marc Miller, author of the bestselling Selling is Dead, delivers another critical tool for connecting with decision makers to make more and bigger sales. A Seat at the Table offers a new sales approach: stop selling and start helping customers win, win bigger, and win more often.
Customers only care about one thing: value. And the only proven way to increase sales productivity is to deliver new and different forms of value. Salespeople must become experts in their customers' businesses and help them generate better results. Readers will learn that evolving from "salespeople" to "businesspeople who sell" will earn them a seat at the table--the place reserved for those select people who guide the strategic direction of an enterprise.
A Seat at the Table gives practical advice on how to better connect with decision makers. When they can do this, salespeople will be in a position to create demand for their products and services, protect their core business, and close more sales.